Home » Business Strategies For Economies In Transition: Book Of Readings On Cee Countries by Petr G. Chadraba and Reiner Springer
Business Strategies For Economies In Transition: Book Of Readings On Cee Countries Petr G. Chadraba and Reiner Springer

Business Strategies For Economies In Transition: Book Of Readings On Cee Countries

Petr G. Chadraba and Reiner Springer

Published December 1st 2008
ISBN : 9781443800495
Hardcover
682 pages
Enter the sum

 About the Book 

The book of readings, Business Strategies for Economies in Transition, is a collection of papers describing various business issues as they occurred during the economic transitions in Central and Eastern European countries. The books sections areMoreThe book of readings, Business Strategies for Economies in Transition, is a collection of papers describing various business issues as they occurred during the economic transitions in Central and Eastern European countries. The books sections are organized along the typical academic business disciplines - Marketing Management, Advertising, Finance and Banking and Human Resource Management. This organization allows professors from various disciplines to focus on articles within the area of their specific interest. The Maculan case is a multifaceted exercise. The scope is very broad, covering topics such as management, multi cultural environment, changing regulations, and corporate growth, to name a few. The accompanying Teaching Note gives some classroom guidance on how to approach this case. However, educators may find other issues in this case worth discussing with students. While the readings are from CEE countries, we feel that much of the material can and should be used when looking at other economies, be they in transition or in the process of economic development. There are many countries that are in one of these two stages. Many of the problems addressed in this book are relevant to developing economies. Any major change in the economic system, be that transition or development, impacts people. As such, the response of the population will directly influence the chance of a successful transformation.